Custom Automation Solutions

Your Business Is Unique.
Your Automation Should Be Too.

Off the shelf automation tools only go so far. When your business has specific processes, unusual requirements or a combination of tools that don't fit a standard template, we build something that does. Custom automation designed around exactly how your business works.

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100%
Built to your exact specification
Any
Tools and processes, no template required
Full
Documentation and ongoing support included
What It Is

Automation Built From Scratch Around Your Specific Operations

Custom automation is bespoke workflow and process automation designed from scratch for businesses with requirements that go beyond standard templates. Whether it's a unique industry specific process, a complex multi step workflow, a proprietary system integration or something nobody has automated before, we design and build it.

We start with understanding your business thoroughly, not with a template. Every decision about what to build is driven by your specific operations, your tools and your goals.

What the Custom Engagement Covers

  • Discovery and process mapping before any build begins
  • Bespoke workflow design around your specific operations
  • Integration with any tools including proprietary and legacy systems
  • Complex conditional logic and multi branch workflows
  • Full documentation and team training on delivery
  • Ongoing support and iteration as the business evolves
How It Works

From Discovery to Deployed: Step by Step

Custom automation projects follow a structured process to ensure we build exactly the right thing, not an approximation of it.

Start With a Free Assessment
1
Discovery session
We spend time understanding your business processes in detail: what happens, in what order, who does what and where the friction is. This typically takes 1 to 2 sessions.
2
Process mapping
We document your workflows visually, identifying every manual step, decision point and handover that could be automated.
3
Automation design
We design the automation architecture: what triggers what, which tools connect where, how exceptions are handled and what the human touchpoints are.
4
Build and integration
We build the automation using the right combination of tools: Make.com, Zapier, custom API work, or purpose built code where needed.
5
Testing and refinement
The automation is tested thoroughly against real scenarios, including edge cases and failure modes. We iterate until it's robust.
6
Deployment and handover
The automation goes live with full documentation and team training so everyone understands what's automated and what to do if something needs attention.
What's Included

Everything Delivered in a Custom Automation Engagement

Custom automation is a complete engagement, from discovery through to post launch support.

Discovery & Process Mapping

Deep dive sessions to understand your workflows and document exactly what needs to be automated and how, before a single line of configuration is written.

Bespoke Automation Design

Custom workflow architecture designed around your unique processes, not a modified template adapted to fit, but something purpose built for your operations.

Build & Integration

The actual build using the most appropriate tools for your requirements, from low code platforms to custom API development where needed.

Testing & Quality Assurance

Thorough testing against real scenarios, edge cases and failure modes before anything goes live, so you're confident it works before it touches real operations.

Documentation & Training

Full documentation of what was built and how it works, plus team training so you're not dependent on us to operate it day to day.

Ongoing Support

Post launch support to monitor, maintain and iterate the automation as your business evolves, not a one and done handoff.

Who Needs This

Is Custom Automation Right for Your Business?

Businesses with unique processes that don't fit standard automation templates, or whose requirements go beyond what off the shelf tools can handle.

If you've looked at standard automation options and none of them quite fit, or if your business has a genuinely unusual workflow, custom automation is built for you.

Industries we've built custom automation for:

Healthcare Finance Training Property Recruitment Manufacturing Professional Services Technology
Not sure if your requirements need custom work?
Book a free audit and we'll tell you honestly, often requirements that seem unique can be handled with standard tools. We only recommend custom work when it's genuinely warranted.
Related Services

Often Combined With

Custom automation often incorporates elements from these services, or is the next step after starting with them.

Workflow Automation
Standard workflow automation for common tool connections
AI Agents & AI Assistants
AI powered automation for complex decision making requirements
Automation Consulting
Not sure where to start? Begin with a consulting session
Business Process Automation
End to end process automation for established workflows
FAQ

Common Questions About Custom Automation

Book a free audit and we'll tell you. Often requirements that seem unique can be handled with standard tools, we'll only recommend custom work when it's genuinely warranted.

Discovery and simple custom builds: 2 to 4 weeks. Complex multi system integrations: 4 to 8 weeks. Large scale bespoke systems: 8 to 12 weeks. We scope the timeline clearly before any work begins.

That's normal, businesses evolve. We document everything so changes can be made efficiently, and offer ongoing support retainers for businesses that need regular iteration.

Both, depending on what's appropriate. We start with the simplest tool that solves the problem reliably, often Make.com or Zapier. When these aren't sufficient, we build with code.

You do. We deliver full documentation and, where relevant, transfer the automation to accounts you control. You're not locked into using us to maintain it, though most clients do continue working with us.

If the system has an API, almost certainly yes. If it doesn't, we can often find a workaround. We'd need to assess the specifics in a discovery session.

Have a Unique Process That Needs Automating?

Book a free audit, we'll assess whether your specific requirements can be automated and what that would look like.

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