Email Automation

The Right Email. The Right Person.
The Right Time.

Email is still one of the highest converting channels in business, but only when it's relevant and timely. We build automated email sequences that nurture leads, onboard clients, follow up after appointments and re engage dormant contacts, running continuously without manual management.

Higher open rate vs bulk email sends
<60s
Triggered within seconds of actions taken
24/7
Sequences running continuously without management
What It Is

Emails That Are Relevant Because They're Triggered by Behaviour

Email automation triggers the right message based on what someone does: fills in a form, makes a purchase, misses an appointment, hasn't responded in 30 days. Instead of batch and blast emails sent to everyone at once, every email is relevant to where that specific person is in their journey with your business.

The result is higher engagement, more conversions and a professional experience for every contact, without anyone manually deciding what to send or when to send it.

Email Automations We Build

  • Lead nurture sequences from first contact to conversion
  • Client onboarding email flows
  • Post purchase and post appointment follow ups
  • Re engagement sequences for dormant contacts
  • Transactional emails (receipts, confirmations, reminders)
  • Behaviour triggered emails based on specific actions
How It Works

From Trigger to Conversion, Automatically

Here's how a behaviour triggered email sequence runs from the moment someone takes an action, with no manual management at any stage.

1
Trigger event detected
A lead submits a form, a client makes a purchase, someone hasn't responded in a defined period. The automation detects the trigger.
2
Sequence begins
The relevant email sequence starts for that specific person: a lead nurture sequence, an onboarding flow or a re engagement campaign.
3
Email 1 sent
The first email in the sequence is sent at the optimal time, personalised with the recipient's details and context.
4
Behaviour tracked
Whether they opened the email, clicked a link or ignored it is tracked. This determines what comes next in the sequence.
5
Conditional branching
If they clicked a specific link, a different follow up goes out than if they didn't open at all. The sequence adapts to their behaviour.
6
Sequence completes or hands off
When the sequence ends, the contact is moved to the appropriate status in your CRM, or handed off to a sales team member if ready.
What's Included

Everything Built Into Your Email Automation

Every email automation is built around your specific contacts, your customer journey and your conversion goals.

Lead Nurture Sequences

Multi email sequences that build trust and move leads toward a buying decision over days or weeks, running automatically for every new lead.

Client Onboarding Flows

Welcome sequences for new clients that set expectations, deliver resources and build confidence in your service from day one.

Re Engagement Campaigns

Automated sequences that reach out to contacts who've gone quiet, with the right message to re spark interest without being intrusive.

Transactional Email Automation

Booking confirmations, payment receipts, appointment reminders, all triggered automatically by the relevant events in your system.

Behaviour Triggered Branching

Sequences that adapt based on what each person does, clicked, ignored, replied, delivering relevant content at every step.

Email Performance Reporting

Open rates, click rates, conversion tracking and sequence performance, so you always know what's working and where to optimise.

Who Needs This

Is Email Automation Right for Your Business?

Businesses that generate leads but don't have a structured way to nurture them to conversion, or that send one size fits all emails and wonder why engagement is low.

If you're relying on manually written follow up emails or blanket newsletter blasts, you're leaving conversion on the table. Email automation fixes both problems.

Industries we commonly build this for:

Not sure if this applies to you?
Book a free 30 minute audit and we'll map out the email sequences your business should have running right now, no obligation.
Related Services

Often Combined With

Email automation works best as part of a connected lead and client management system.

FAQ

Common Questions About Email Automation

Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Brevo (formerly Sendinblue), Mailerlite and others. We work with what you already have or help you choose the right one for your needs and budget.

Campaigns are sent to everyone at the same time: bulk sends. Automation sends the right email to each person based on what they've done and where they are in their journey. The relevance difference is significant, which is why open rates and conversion rates are much higher.

Yes, all sequences use merge tags to personalise with name, company, what they enquired about and other relevant details captured from their original interaction with your business.

We configure proper sender authentication (SPF, DKIM, DMARC), warm up new sending domains and follow deliverability best practices to maximise inbox placement. Deliverability is built into the setup, not an afterthought.

Yes, form submissions on your website trigger sequences, and CRM stage changes can trigger or stop sequences. Everything is connected so your email automation responds to what's actually happening in your business.

Yes, we build proper opt in mechanisms, include unsubscribe links in every email and configure lists to respect opt out requests immediately. POPIA compliance is built into the architecture, not bolted on.

Turn Your Email List Into a Revenue Channel

Book a free audit and we'll map out the email sequences your business should have running right now.